The entry-level SKUs don't have a touch screen because Dell doesn't believes it's necessary on every model.Īpple. Then he added: "A pretty large portion of our customers choose the non-touch option."Īnd a manifestation of that thinking can be seen in the new XPS 13. And also some of that novelty wore off but a portion of users decided that they didn’t need it." But you ended up paying a pretty significant premium to get a touch product. It was a novelty to touch the screen and there was a lot of demand for it. "When windows 8 was launched it was very touch centric, and there was a popular opinion throughout the industry that touch would be more popular than it actually ended up being. I checked with a Dell executive who gets feedback from a large pool of laptop customers. Here's what Frank Azor, one of the co-founders of Alienware and executive director/general manager of Dell's XPS line, said to me in a phone interview when discussing Windows 10: And I'm not alone in wanting to use Windows sans touch on a laptop.
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